Lately I've noticed several people on Linkedin that were previously inactive and are now posting intensively while having "Open to Work" badge on. Don’t get me wrong, there’s nothing bad about being visible and sharing content about topics you’re passionate about. So, what's the problem? They are too late!
Many people wait for a crisis - whether it’s a job loss, burnout, or dissatisfaction - to think about their next career move. However, the best time to plan your next step is when things are going well in your current role. Firstly, this is when you’re feeling stable and successful, you have the mental clarity, time, and energy to make strategic decisions about your career. But even more importantly - it's when you have the industry knowledge to position yourself as an expert and thought leader. When you're at the peak of your career, your voice is heard, your words carry weight, and you’re most likely to influence and inspire your audience and might easily be noticed by your future employer, client or a business partner.
When you're at the peak of your career, your voice is heard, your words carry weight, and you’re most likely to influence and inspire your audience and might easily be noticed by your future employer, client or a business partner.
Therefore, wise personal branding is not about highlighting where you are now, rather focusing on where you're going. If you're only ready for today, you're not prepared for tomorrow. Branding for your next role means positioning yourself for future opportunities, not the ones in front of you. This approach is crucial, especially if you're aiming for a career change, not just a promotion in your current company.
Wise personal branding is not about highlighting where you are now, rather focusing on where you're going.
If you are already considering a career move, my warm suggestion is to take a proactive approach. Many vacancies never make it to the open market, and even if they do, you don't want to be one of thousands sending in your resume and motivational letter that all look quite alike. Instead, identify hiring managers and headhunters in your industry, connect with them and make yourself visible through your stategical personal branding. Be active, sharing your ideas and expertise in posts and comments, acquire new skills or certifications that are required in your desired career path and expand your relevant professional network. Building a professional LinkedIn image is a process, not a one time activity.
Building your Personal Brand is something that should be happening all the time, whether you intend to leave your job or not. Take time to figure out where you see yourself in the coming years and align your actions with that vision. Manifest your career in the long term. Let your "why" guide you as you shape your long-term career path. Put the future in focus and miracles might happen!
Comments